🚀 Project Overview

Our client needed more than a facelift—they needed a digital refresh that reflected who they’d become. Their outdated website no longer represented their evolving brand, and usability issues were creating friction for visitors. This case study walks through how we transformed their site into a clean, modern, and user-first experience.

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🎯 Step 1: Clarifying the Goals

During our kickoff session, we explored their challenges, objectives, and vision for the new site. Their goals were clear:

• A visual update to align with their brand evolution
• Simplified navigation for a growing audience
• Improved mobile performance
• Clearer user paths and CTAs

These insights helped us define a focused, user-centered roadmap.

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🧪 Step 2: Auditing the Current Website

We conducted a comprehensive audit of the existing site to understand what was working—and what wasn’t. Key issues included:

• Slow load speeds and poor mobile responsiveness
• Cluttered content layout
• Inconsistent fonts, colours, and visual assets
• Confusing navigation structure
• Weak SEO and content hierarchy

These problems became our starting point for improvement.

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📐 Step 3: Wireframes & Structure

We reimagined the sitemap and page flow to simplify the user journey. Through low-fidelity wireframes, we mapped:

• Clear content sections per page
• Focused CTA areas
• Streamlined navigation menus
• Better hierarchy and spacing

After client feedback and a few iterations, we moved into prototyping to validate layout logic and flow.

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🎨 Step 4: A Modern Visual Identity

In the design phase, we brought the brand to life with:

• A refreshed colour palette that felt modern and inviting
• Clean, readable typefaces for better accessibility
• Consistent icon sets and design patterns
• Branded illustrations and image treatments
• Responsive layouts built with a mobile-first approach

The design stayed visually bold but purposefully minimal.

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💻 Step 5: Development & Optimization

We developed the site in Webflow with performance and flexibility in mind:

• Optimized images and assets for fast load times
• Custom interactions to elevate UX without bloat
• Clean global classes for style consistency
• Built-in CMS collections for easy content updates
• Full responsiveness across all devices and browsers

We also added SEO-friendly meta tags, alt text, and semantic structure.

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🚨 Step 6: Testing & Launch

Before going live, we ran full QA checks:

• Mobile and desktop testing
• Form validation
• Speed optimization
• Broken link checks
• Accessibility improvements

Once everything was approved, we pushed the site live with zero downtime.

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📊 Outcome & Results

After launch, the client saw measurable improvements within weeks:

• 📉 Bounce rate reduced by 38%
• 📈 Average session time increased by 52%
• 📱 Mobile engagement doubled
• ✅ Visitors found content faster and took clearer action

The redesign didn’t just meet expectations—it helped the brand grow with clarity and confidence.

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✅ Conclusion

A successful redesign isn’t about adding more — it’s about aligning better. By focusing on structure, branding, and performance, we delivered a website that truly works for the business and the people who use it.